If you’re a small business owner and you are unsure whether you should be blogging, this article will help you make that decision.
In simple terms, blogging is another tool in your online marketing repertoire that is used to get your business in front of a wider audience. Blogging is integral to your marketing strategy, so why do one without the other? If you’re investing time in social media and paid advertising, blogging is a whole new marketing channel that will also aid business growth. At the end of the day, the only question you need to ask yourself is ‘can you have too many ways to generate new sales?’ If the answer is no, you need to get blogging.
The Benefits of Blogging
1. It Helps Drive Traffic to Your Website
We’d all like more website visitors right? Well, blogging is a great way of increasing organic traffic. What’s even better is that it does it in two ways! First, every blog you write becomes an additional indexed page on your website. If you use keywords and optimize your articles, this increases your SEO, which means that customers are more likely to find you through Google. Secondly, blogging also helps you maintain a social media presence and drive this traffic to your website. Every blog you write will be shared on your channels which means that people can share it on their channels and so forth; this is an easy way to strengthen your social reach and to gain loyal followers.
2. It Helps Convert Traffic into Leads
If you’re increasing your traffic to your website then naturally a percentage of this traffic will turn into actual sales. The best way of increasing this percentage is to have a call-to-action on every blog post. For example, in the sidebar, you can offer a free eBook, webinar, guide, or anything of value to the client in exchange for their email. By providing opportunities that will initiate these conversions, you are growing your own client lists organically and building long-term relationships.
3. It Helps Position You as an Industry Leader
With so many competitors out there, why would customers choose you? With blogging, you can tell them why! Your blogs should answer common questions and solve problems that are specific to your audience; they should establish you as an expert in your field. Imagine directing a customer to an educational article that you wrote to help them understand something? This is a really powerful way of forming relationships with your clients, building trust in your brand and spreading awareness that you are the best at what you do.
4. It Gives You Long-Term Benefits
So, for just an hour or two of your time per article, your blogs are now ranking in search engines. This means that for months and years to come, you are promoting your brand and generating new leads organically from these posts! With many blogs also comes detailed blog analytics which gives you incredible insight into your audience. You can begin to learn what your actual audience is compared to your target audience, what they are most interested in, even what day of the week they are most engaging. All these metrics can help you make better-informed decisions to improve your business and marketing strategy!
So we’ve established that blogging is important. It gives your business a voice, builds relationships with clients and ultimately generates sales! Being a low-cost way to create these opportunities, it’s time to get started or get left behind!
What I Do for Small Businesses
If you need help with blog writing, social media and keeping in contact with your clients via email marketing, feel free to contact me for advice or further information. Let me give you time to do what you do best.
Contact [email protected] for any queries or more information.
